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Piracy Is More About Convenience Than Price

Gabe Newell from Valve:

“The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates,”

Bingo. It’s a wonder why more digital content creators haven’t figured this out yet.

via Gamasutra – News – Valve: Piracy Is More About Convenience Than Price.