Avengers vs. X-Men Digital Strategy

Brian Truitt, USA Today:

Each of the 12 Avengers vs. X-Men issues will be available in comics shops and digitally on the same day beginning in April, with each print issue including a free copy for download on the Marvel app.

Perhaps it should be the other way around as well. Buy a digital version, get a coupon for a print one too. It’s easier to obtain a digital copy, especially for new or casual comics fans who may never have even thought about visiting a comics store. Give them a reason to go to the store and explore other books.

via Marvel event reaches ‘critical mass’ – USATODAY.com.

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