marvel Archive

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Avengers vs. X-Men Digital Strategy

By
Andy Yen
– December 6, 2011Posted in: Comics

Brian Truitt, USA Today:

Each of the 12 Avengers vs. X-Men issues will be available in comics shops and digitally on the same day beginning in April, with each print issue including a free copy for download on the Marvel app.

Perhaps it should be the other way around as well. Buy a digital version, get a coupon for a print one too. It’s easier to obtain a digital copy, especially for new or casual comics fans who may never have even thought about visiting a comics store. Give them a reason to go to the store and explore other books.

via Marvel event reaches ‘critical mass’ – USATODAY.com.

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New Marvel vs. Capcom 3 Trailer Shows Off Super Skrull, Dormammu

By
Andy Yen
– August 27, 2010Posted in: Comics, Video Games

God, I can’t wait for this game.

As someone who grew up on Street Fighter and Marvel Comics, Capcom’s (X-Men/Marvel) Vs. (Street Fighter/Capcom) franchise has always held a special place in my heart. It also tickles my inner nerd seeing not-so-mainstream villains such as Dormammu or Super Skrull get playable character status.

Something about the pseudo-3d graphics feels a little…sterile to me, though. I know it worked for Street Fighter 4, but my gut wishes that they would have gone with super hi-resolution 2d animation based off of a genuine comic artist’s work.

Oh well, Marvel Vs. Capcom 3 still looks like incredible fun.

While the trailer may seem like a shitshow to the uninitiated, there’s actually a methodical way to play this game. It doesn’t take too long to process what’s going on and once you do it’s immensely satisfying to pull off those 16 hit air combos and/or fantastical super moves.

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Marvel Comics Inches Ever So Slowly To The Digital Age

By
Andy Yen
– June 4, 2010Posted in: Comics

Today, Marvel announced that the upcoming Invincible Iron Man Annual will be available on their iPad app “day and date” with the paper release of the book on June 30th.

I’d like to look at this with optimistic eyes. It’s the first step to being able to buy and read all of my comics on my wonderful iPad device the day they are released. There’s a catch though.

According to Marvel:

“Fans going to their local comic store can pick up the entire Invincible Iron Man Annual at a low price that day or all three chapters through the Marvel Comics app.”

No actual numbers are given in the press release, but we know the paper comic is going to be $4.99. A la carte digital comics are $1.99 through the Marvel app. With a little conjecture from the “three chapters” wording, one can quickly deduce that the digital version will cost $5.97.

I can’t help but think of the bullshit we’ve gone through (and are still going through) with the music industry and mp3s. Digital consumers are again being treated as second class citizens. Higher prices than the “real” product. We’re supposed to be excited about getting ONE comic “day and date” with the paper release? Is it that hard to scan in 32 pages per book each week and program in the guided view? Why isn’t everything available digitally at the same time as the paper release?

Comics are expensive nowadays. $4-$5 per issue isn’t a trivial cost anymore, especially when you follow multiple titles a month. Like in the music industry, we need a proper subscription model here. I realize there’s a fine balance with the retailers that have to be kept, but as a consumer, it’s just becoming too cost prohibitive to continue reading what I’ve been reading, much less trying out new titles. Also, trying to convert the average movie-going audience into comic buyers with a $4 monthly book may be a pipe-dream out of the RIAA playbook. Try convincing casual radio listeners to buy $14 CDs nowadays.

A monthly unlimited digital subscription fee for iPad/tablet users might be a good first step. The traditional comic buyers are still going to go to the store for the paper copies. You’d expand your readership into the mainstream with a better chance of convincing them to become lifelong comics fans.

Hell, you might even get some double-dip cash from tech savvy readers like me.

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Marvel Comics Joins The Digital Age

By
Andy Yen
– November 21, 2007Posted in: Comics

Last week, Marvel comics unveiled its new digital comics service, “Marvel Digital Comics Unlimited“. Users who pay the $9.99 monthly fee (or $4.99 a month with a 12-month contract) will have access to full-length digital scans of over 2,700 comics from Marvel’s illustrious catalog, including such iconic titles as Amazing Spider-Man and Fantastic Four. The comics will be viewable only in your web browser via flash. So far, though, only the first 100 or so issues of those titles are available. The publisher promises to add new comics every week, albeit only older titles. It has instituted a rule that only comics older than six months will be available online, presumably to not draw the ire of every comic retailer on the planet.

I applaud Marvel for dipping their feet into the digital distribution arena. Piracy is a serious problem in the comic industry, more so than the music industry because a majority of a comic’s value comes from the first read. Digital scans of comic books proliferate p2p sites everywhere and are more likely to represent lost sales because once you have read a comic once you are a lot less likely to read it again and again, whereas a large part of a music file’s value is being able to play it whenever you want and wherever you want. This is a big reason why I am not too perturbed by currently being limited to reading the comics only through your web browser. More often than not, when you’re reading your comics you’re sitting in a home or place with a computer anyway. Reading a comic on an iPod or even an iPhone would be pretty painful given the medium’s reliance on large art panels and carefully crafted page breakdowns to tell a story.

Where it would get interesting, though, is if a portable e-book reader like Amazon’s Kindle were to get an upgrade with full color and maybe a larger screen. That would represent a full-fledged paradigm shift in the industry if you could take and buy your comics wherever you wanted. You could pay a subscription fee or even buy the comics a la cart and have them downloaded via a 3g or 4g network. This would probably result in the demise of the brick and mortar comic book store, so some compromise (such as a paper copy + digital copy bundle) would have to be worked out.

But goddamn. Just thinking about that gives me a huge geek boner.

Check out the service [Marvel Digital Comics Unlimited]

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