“Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011″ -Activision financial statement
Perhaps “killed” may be too strong of a word, as I’m sure down the road someone will revive the franchise. It’s just too strong of a brand to write off forever.
Activision Publishing CEO Eric Hirshberg from December 2010:
“It’s no secret that not just Guitar Hero, but also Rock Band, and the music category in general, do not have the same mass appeal today that they did a few years ago,” he said.
“That said, I think that we would be foolish to not try and build on the strength of the Guitar Hero brand, because as you said, it’s a pretty strong brand with great recognition and great likeability, and there’s a lot to work with there.”
However, there’s no question we needed a break from the over-saturation of the franchise that Activision shoved down our throats the past few years.
Hope you liked what you have wrought, Uncle Bobby.