Posts Tagged ‘guitar hero

Not content with totally mishandling the music industry’s disastrous “transition” into the iPod age, Warner Music CEO, Edgar Bronfman Jr., has started down the path of bungling yet another potential revenue stream.  With the recent explosion in popularity (and sales) of Guitar Hero and Rock Band, it was only a matter of time before someone [...]

Not to feel left out after the Xbox 360 version of Guitar Hero 3 got free DLC in the form of the Halo 3 theme, Sony will be putting out their own blockbuster franchise theme on Guitar Hero in the form of God of War.
Frankly, it looks like you’re going to be playing a mish [...]

Activision, 7-11, Coca-Cola, and Microsoft have announced a joint blitzkrieg promotion involving the upcoming Guitar Hero: Aerosmith and Slurpee cups at 7-11.  Apparently there’s a new slurpee flavor called “Full Throttle Frozen Blast” and what better way to promote a frozen energy drink to the coveted 18-34 male demographic than to slap branding of Ben [...]

Doesn’t the above ad for Guitar Hero: On Tour disturbingly remind you of those oozinator commercials from a couple years ago?
Earlier this week, Activision announced an upcoming Nintendo DS version of their oversaturated venerable Guitar Hero franchise. It’s no secret I’m not a fan of Activision’s desire to milk the once innovative Guitar Hero [...]

Saw over on Kotaku that Activision CEO Bobby Kotick may have let it slip out that a future iteration of his beloved hit franchise, Guitar Hero, would be a Van Halen-centric affair much like the recently announced Guitar Hero: Aerosmith.  I’ve already been over this with Bob Lefsetz, but it bears repeating again:
ACTIVISION, PLEASE STOP [...]

Ah, the mainstream penetration of everyone’s favorite guitar playing simulator, Guitar Hero.  Even our favorite video game newbie Bob Lefsetz deemed the latest entry into the franchise, Guitar Hero: Aerosmith worthy of mention in his latest email newsletter.  Unfortunately for Bob, his glowing enthusiasm for the newly announced title is not shared by members of [...]

Hard-throwing Detroit Tigers relief pitcher, Joel Zumaya, can’t seem to catch a break. He injured his shoulder severely while trying to help evacuate his parents from the California wildfires last week. ESPN reports that Zumaya will be sidelined until at least the middle of the 2008 MLB season. Last year, Zumaya [...]


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