Posts Tagged ‘activision

Scans from the latest issue of the UK’s Official Xbox Magazine show some more details about the next installment in the Call of Duty franchise.
As expected, the game is being developed by Treyarch and will be once again set in the World War II era.  It’s going to be using the CoD 4 engine and [...]

Activision, 7-11, Coca-Cola, and Microsoft have announced a joint blitzkrieg promotion involving the upcoming Guitar Hero: Aerosmith and Slurpee cups at 7-11.  Apparently there’s a new slurpee flavor called “Full Throttle Frozen Blast” and what better way to promote a frozen energy drink to the coveted 18-34 male demographic than to slap branding of Ben [...]

Doesn’t the above ad for Guitar Hero: On Tour disturbingly remind you of those oozinator commercials from a couple years ago?
Earlier this week, Activision announced an upcoming Nintendo DS version of their oversaturated venerable Guitar Hero franchise. It’s no secret I’m not a fan of Activision’s desire to milk the once innovative Guitar Hero [...]

Saw over on Kotaku that Activision CEO Bobby Kotick may have let it slip out that a future iteration of his beloved hit franchise, Guitar Hero, would be a Van Halen-centric affair much like the recently announced Guitar Hero: Aerosmith.  I’ve already been over this with Bob Lefsetz, but it bears repeating again:
ACTIVISION, PLEASE STOP [...]

Activision Blizzard

2, Dec 2007

This morning, a wholly unexpected press release went out announcing that Activision and Vivendi/Universal Games (including Blizzard entertainment) are set to merge, creating the largest game-publisher in the world. The new company will be boringly named “Activision Blizzard”.
So now we have Activision Blizzard, EA, Ubisoft, THQ, and 2k Games.
Hmm… this uncannily looks like Universal [...]


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