Augmented reality might be the most overblown trend on the digital radar right now, and that’s saying a lot. Do we really need to wave our smartphones and tablets over every object in the physical world to find some gimmicky Easter egg or unlock some cheesy video clip? Does it add anything to the story to strip a page down to its pencils or see Iron Man come flying off the page onto the screen of your iPad? How soon till that gets old, even for a teenage male? Five times? Ten?
Bingo. I’ve been reading “Avengers vs X-Men” with the Marvel AR app and it gets old pretty fast. There’s only about 4-5 times you can use the AR functionality and even then, about 80% of the “content” is just panels stripped to pencils. Yes, it’s hard work producing a comic, but *yawn*.
It is nice that Marvel is thinking of ways to add value to their content, but AR is probably a novelty at best, especially considering that you have to hold your phone over the comic, which is kinda like attending a live concert and watching it through your phone camera. How about we work on making a Spotify equivalent for comics, first? Now, that would be something truly valuable.