Urkontinent: The Dogfish Head Google Beer

Let’s be real here, Urkontinent is as much official “Google Beer” as your batch of homemade cookies is “<The Company You Work For> Cookies.” Instead, it’s basically a bunch of Google employees who like beer getting one of their favorite microbreweries to partner up on a marketing venture.

Still, it’s kinda cool that Google lets its employees leverage the company brand in pursuing their hobbies. I imagine other, more conservative, companies would have put the kibosh on something like this because of some asinine reason like “tarnishing the company name,” or “not worth company resources,” especially with something like beer. So, good job by Google on that. Kudos to Dogfish Head too, for making delicious beer (love the 90 Minute IPA) and for also indulging some nerds in brewing a new beer with their suggestions.

Even though Google’s been sullying its name a little bit with all of the gaffes in product launches recently, I’d still try “their” beer. I mean, it’s not like Google brewed it themselves or anything.

via PCWorld

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