Take-Two Chairman and CEO Strauss Zelnick:
“My belief is that even a very, very high quality, annualized franchise runs the risk of burning customers out. ‘I’ve seen that five years in a row, I’ve had enough,’” he said. “If we had to use a film analogy, we’d like to be James Bond. You may have to wait a few years in between, but you’ll always want to see it.”
“I think that’s a more valuable approach and we’ve proven that for Take-Two that works.”
Read: Why Grand Theft Auto Won’t Be Annualized – PC News at IGN.
